Director, Marketing job in Westminster

Director, Marketing

Salary
See Position Description

Location
Westminster Campus - Westminster, CO

Job Type
Administrator/Professional-Technical Full-Time

Job Number
202401100

Division
Administration & College Support

Department
Marketing

General Summary

Who We Are
With three campuses along Colorado’s Front Range, FRCC is the state’s largest community college. We enroll close to 28,000 students annually from our diverse service area, which offers a variety of cultural and recreational activities.

Each year approximately 5,000 FRCC students transfer to four-year universities and FRCC offers more than 36 career training programs that prepare students for immediate employment and rewarding careers. Last year, more than 5,000 high school students took concurrent enrollment classes with us, earning college credit without having to pay college tuition. And we were recently ranked as one of the “Top Online Colleges” in the country by Newsweek.

One of FRCC’s main goals is to offer educational excellence for everyone. The college’s strong commitment to student success means we start by creating an inclusive and equitable environment—one where both students and employees feel they belong and are supported. FRCC’s focus on diversity, equity and inclusion is woven into the fabric of our college conversations and decision-making processes. We are actively seeking to hire a workforce that reflects the diversity of our student body.

The college is also an emerging Hispanic Serving Institution. For us, becoming an HSI is an intentional commitment to being a college where our Latinx (and other historically marginalized) students thrive.

FRCC employees and leaders work hard to create a culture of collaboration, innovation and pride. We’re looking to hire people who share these values—along with our commitment to student success, equity and excellence.

Who You Are
As the Director of Marketing, you will play a pivotal role within the Marketing and Communications Department at Front Range Community College, reporting directly to the Executive Director of Strategic Marketing and Communications. You will be responsible for the planning, execution, and optimization of comprehensive marketing campaigns aimed at supporting FRCC’s programs and driving enrollment growth.

You will work closely with the Enrollment Management team, as well as specific program departments, to maximize lead generation and conversion rates. You will integrate strategic thinking and execution of creative content and visual design to elevate program branding efforts and contribute to the college's enrollment goals.

FRCC’s Marketing and Communications Division is responsible for brand management, strategic communications, public relations, digital/web strategy, events, and executive communications. You will collaborate with a dynamic team of professionals, crafting compelling visual narratives, engaging with diverse communities, and showcasing the excellence of FRCC. If you're passionate about higher education and ready to drive innovation and connection through the art of marketing and communications, we invite you to be a part of our team.

This position does have the opportunity to work remotely occasionally, but does require a strong on-campus presence and will need to travel to all three FRCC campuses.

Please note: You need to be a Colorado resident on your first day of employment.

SALARY: $75,000 - $80,000/annually

BENEFITS: Please click here to find more information about APT & Faculty Benefits

Primary Duties

Strategic Marketing and Campaign Management:

Collaborate with cross-functional teams (such as Enrollment Management, Workforce Development, Concurrent Enrollment, and college-specific programs) to develop integrated marketing campaigns that align with department and program-specific enrollment targets.
Lead the planning, execution, and evaluation of marketing campaigns that incorporate a mix of digital, social, print, and other relevant channels.
Monitor campaign performance, analyze key metrics, and implement adjustments to optimize outcomes.
Lead Generation Optimization and Conversion:
Work closely with Enrollment Management to enhance lead generation strategies and maximize conversion rates.
Employ data-driven insights to identify opportunities for lead quality improvement and process refinement.
Content Development and Creative Visual Design:
Create engaging and informative content that resonates with target audiences.
Ensure content aligns with program messaging, speaks to the college’s value proposition, and maintains brand consistency.
Collaborate with creative designers to produce visually compelling assets that support program branding and marketing campaigns.
Manage the development of multimedia content, graphics, videos, and other creative materials.
Brand and Project Management:
Respond to marketing-related requests, coordinate execution of such requests with marketing team, ensuring efficient communication with all parties through team meetings and project management tools.
Contribute to the strategic development of program-specific brands that resonate with prospective students and community partners.
Uphold and reinforce the college’s overall brand identity while tailoring it to the individual programs.
Support promotion of FRCC’s brand implementation at key collegewide events.
Team Leadership:
Supervise a small team that includes a social media manager and a web designer.
Foster collaboration and professional development amongst the team.
Required Competencies
Strategic Marketing Planning: Draw from market best practices and competitor analysis, develop and execute comprehensive marketing strategies. Set clear marketing objectives and KPIs.
Brand Management: Support and maintain a strong brand identity in all marketing efforts.
Creative and Content Development: Create and lead the creation of engaging marketing content.
Collaboration: Work effectively with cross-functional teams to align marketing efforts.
Digital Marketing: Proficiency in digital marketing channels such as social media, email marketing, SEO, SEM, content marketing, and PPC advertising.
Cultural Awareness: Understand and respect diverse cultural backgrounds, experiences, and perspectives. Ensure inclusivity in messaging, visuals, and content.
Audience Segmentation and Personalization: Segment the target audience and craft personalized marketing messages that address the unique needs and concerns of different customer groups.
Marketing Analytics: Make data-driven decisions using marketing analytics tools.
Communication: Communicate in an effective manner about marketing strategies and results to stakeholders.
Adaptability and Innovation: Stay updated on marketing trends and technology advancement. Adapt strategies in response to changing market conditions.
Qualifications
Required Education/Training & Work Experience:

Bachelor’s degree in marketing, communications, or a related field.
Minimum of 5 years of experience in integrated marketing, campaign management, and/or student enrollment marketing and communication.
Proficiency in marketing automation, analytics tools, and CRM systems.
Strong leadership and team management skills.
Exceptional written and verbal communication skills.
Creative thinking and an eye for design.
Demonstrated ability to work collaboratively in a fast-paced, results-driven environment.
Commitment to diversity, equity, and inclusion in marketing strategies.
Preferred Education/Training & Work Experience:
Relevant certifications in marketing and campaign management.
Growth marketing experience.
Previous experience in higher education marketing.
Familiarity with the specific needs and challenges of community college enrollment.